kode adsense disini
Hot Best Seller

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

Availability: Ready to download

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: * Proprietary research into why and how customers talk * More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses * The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) * Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.


Compare
kode adsense disini

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: * Proprietary research into why and how customers talk * More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses * The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) * Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

50 review for Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

  1. 5 out of 5

    Lorilin

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give people a story to talk about, and they will market your brand for you. The book outlines what counts as a talk trigger. Then it talks about how to create talk triggers, how to measure their success, and then how to The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give people a story to talk about, and they will market your brand for you. The book outlines what counts as a talk trigger. Then it talks about how to create talk triggers, how to measure their success, and then how to expand and amplify them. In a nutshell, a talk trigger must be remarkable, relevant to your area of business, reasonable, and repeatable. It should focus on empathy, usefulness, generosity, speed, or attitude. You'll know it's working when customers feel compelled to share their experiences with others. One of the sections I found most useful is the one on potential obstacles that you might face as you consider a new talk trigger for your business. Author Jay Baer states: Employees and customers share an inability to envision things that are different. Different is hard. Different can be an unfortunate reminder of the unimaginative side of human beings... [Sometimes] the gatekeepers blocking your way are afraid the idea won't work, which might blow back on them, or they're worried that it will work and its success will somehow tarnish their reputation for creativity. No matter what, though, Baer encourages readers to keep thinking outside the box to consider new ideas. Allow new ideas time to work, he says, yet don't be afraid to abandon them if they aren't. Above all, don't let the haters get you down, and don't give up. Overall, Baer delivers a positive and empowering message using unique and creative strategies. I ended up really enjoying this book.  Thanks to Portfolio and Amazon Vine for the ARC! See more of my book reviews at www.bugbugbooks.com.

  2. 5 out of 5

    Jami Lilo

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get talked about, can be repeated, and will last.

  3. 4 out of 5

    Garrio

  4. 5 out of 5

    Abby Karcz

  5. 4 out of 5

    Brittany Joiner

  6. 5 out of 5

    Casey

  7. 5 out of 5

    Steve Young

  8. 5 out of 5

    Shane

  9. 4 out of 5

    Cecil Rayan

  10. 5 out of 5

    Arundeep Pawar

  11. 4 out of 5

    Rodrigo Díaz Concha

  12. 4 out of 5

    Larry A Gunter

  13. 4 out of 5

    Tony Winyard

  14. 4 out of 5

    Curtismchale

  15. 4 out of 5

    Kevin Neuse

  16. 4 out of 5

    Karla Cook

  17. 5 out of 5

    Aaron Slack

  18. 5 out of 5

    Elizabeth

  19. 5 out of 5

    Sam Williamson

  20. 5 out of 5

    Haley

  21. 4 out of 5

    Ahmed AL Mahrezi

  22. 5 out of 5

    Jill Retan

  23. 4 out of 5

    Olga

  24. 5 out of 5

    Marlys Arnold

  25. 4 out of 5

    thioacetone

  26. 5 out of 5

    Rachel Kresge

  27. 5 out of 5

    James Ketchell

  28. 4 out of 5

    Rebekah

  29. 5 out of 5

    Sarah Romero

  30. 4 out of 5

    Gina

  31. 5 out of 5

    Jonathan

  32. 5 out of 5

    Angel Falcon

  33. 4 out of 5

    Jason

  34. 4 out of 5

    Sergey Kapustin

  35. 5 out of 5

    Alena

  36. 5 out of 5

    Renata Hale

  37. 5 out of 5

    Tamu Evans

  38. 4 out of 5

    Jennifer

  39. 4 out of 5

    Kier Wilkinson

  40. 5 out of 5

    Matthew Parrish

  41. 5 out of 5

    Jarom

  42. 5 out of 5

    Frederika

  43. 5 out of 5

    Bewhy

  44. 4 out of 5

    Joshua McQueen

  45. 4 out of 5

    Lorraine Lilly

  46. 4 out of 5

    Jennifer Pleasants Yolton

  47. 4 out of 5

    Emily

  48. 5 out of 5

    Adrianna

  49. 5 out of 5

    Jessica Simons

  50. 4 out of 5

    Diana

Add a review

Your email address will not be published. Required fields are marked *

Loading...
We use cookies to give you the best online experience. By using our website you agree to our use of cookies in accordance with our cookie policy.